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How much does website development cost in Australia?

Updated 26 September 2026 · 7 min read

Website development pricing in Australia is famously vague. The same brief can come back at $1,500 from an offshore freelancer and $40,000 from a Sydney agency, and neither number tells you much on its own.

Below are the ranges we actually see in the Australian market, what pushes a project between them, and the running costs that rarely appear on the first quote.

Typical price ranges in Australia

These are project prices in AUD, excluding GST, for work delivered by an Australian developer or studio.

  • Landing page or one-pager: $900 – $2,500
  • Small business brochure website (4–8 pages): $2,400 – $8,000
  • Custom-designed business website with CMS: $8,000 – $20,000
  • E-commerce store (Shopify or WooCommerce): $6,000 – $30,000+
  • Custom web application or booking platform: $20,000 – $100,000+

What actually drives the price

Page count matters far less than people expect. The real cost sits in decisions, custom design and integrations.

  • Custom design versus adapting a template — usually the single biggest line item
  • Copywriting: whether you supply the words or the studio writes them
  • Integrations: payments, CRMs, booking systems, inventory, accounting
  • Content volume: 200 products is a different project to 12
  • Accessibility, performance and SEO requirements written into the brief
  • Who manages the project, and how many rounds of revisions are included

The ongoing costs most quotes leave out

A website is not a one-off purchase. Budget for these annually so year two doesn't surprise you.

  • Domain name: $15 – $40 per year for a .com.au
  • Hosting: $10 – $80 per month depending on traffic and stack
  • SSL certificate: usually included with modern hosting
  • Maintenance, updates and backups: $80 – $500 per month
  • Content updates and new pages: hourly, or bundled in a care plan
  • Email, analytics and marketing tools: varies widely

Cheap builds and what they cost later

There's a big difference between a cheap website and an affordable one. The cheap version is a page-builder template stuffed with plugins: it looks acceptable on desktop, scores poorly on Core Web Vitals, breaks on mobile, and can't be extended without a rebuild.

An affordable website should still be properly built — custom design, clean code, fast load times, SEO foundations in place from day one, and someone on call when something needs changing. That's what we deliver at a price small businesses can actually budget for.

The expensive part of a cheap build isn't the original price — it's paying a second developer to untangle it, plus the leads lost while a slow, hard-to-navigate site was live.

How to compare quotes fairly

Ask every quote the same questions and the differences become obvious quickly.

  • Is the price fixed, or an estimate against an hourly rate?
  • Who writes the copy and sources the images?
  • How many revision rounds are included, and what happens after that?
  • Do I own the code, the domain and the hosting account?
  • Is SEO groundwork — metadata, schema, sitemap, speed — included?
  • What is the support arrangement after launch?

Our pricing

We publish our prices because most quotes make you wait and wonder. Both plans are properly built, SEO-ready websites — not page-builder templates — with ongoing care plan support included.

  • Business website design and development: $799 upfront + $79/month — a custom-designed multi-page website with hosting, updates and support covered by the care plan
  • E-commerce website: $1,499 upfront + $199/month — an online store with payments, inventory and booking options, plus ongoing maintenance and support

Frequently asked questions

What does the $799 upfront charge cover for a business website?

The $799 upfront covers the design and build of your custom-designed multi-page business website — not a page-builder template. You get a properly built, SEO-ready site with your content, pages and structure set up from day one.

What does the $79/month care plan include?

The $79/month care plan covers the running of your website: hosting, ongoing updates, security and backups, plus ongoing support — so you always have someone on call when something needs changing.

What does the $1,499 upfront charge cover for an e-commerce website?

The $1,499 upfront covers the design and build of your online store, including payments, inventory management and booking options — a properly built store, not a template.

What does the $199/month e-commerce plan include?

The $199/month plan covers the ongoing running of your store: hosting, maintenance, updates and support, so payments, products and bookings keep working as your business grows.

Ready to get started?

Tell us what you need and we'll come back with a fixed price — $799 upfront + $79/month for a business website, or $1,499 upfront + $199/month for e-commerce. Prefer to talk it through first? Call 1300 131 280.

Enquire about the business package — $799 + $79/mo Enquire about the e-commerce package — $1,499 + $199/mo 1300 131 280

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